Principles

1. PURPOSE

We resolve, as our collective will, to build “communities of tomorrow, today.” It is our purpose to establish economic cooperation through community development; utilizing a new business structure that is fair, just and equitable to consumers, as well as producers. Community cooperation yields economic development.

2. SELF-DETERMINATION

We realize that only we collectively, as human beings, can and must define ourselves, create for ourselves, and speak for ourselves. We will no longer define ourselves by the standards of others. We will attain success because of our own determination. Our future is in our own hands.

3. COURAGE

We will, in the face of any danger or extreme difficulty, remain firm in our resolve to collectively, as one, persevere. We will gather the physical and mental strength to overcome any power or authority which denies us the freedom, justice, and equality of opportunity that humanity deserves.

4. WORK

We will collectively sustain efforts to overcome all obstacles in our path. We must cooperatively work to build and maintain our communities, recognizing that our brothers’ and sisters’ problems are our problems, and that we must solve them together.

5. CREATIVITY

We will continually strive to think, remember, and retain information, not for the purpose of selfish gain, but to prepare ourselves for a lifetime of productive service for the elevation and advancement of humanity.

6. FAITH

We believe fully and firmly in the righteousness of our desire for economic success, the only true meaning of freedom. We have faith and belief that our objective will remain righteous, just, and fair.

7. LOVE

We will foster a collective love for self by challenging our family, friends, relatives, and associates to cultivate a wholesome personal pride and security which will generate warmth, love, and a spirit of Community among ourselves as human beings. We must also safeguard our individual and collective health by consuming life-giving foods and drinks.

8. CHARITY

We want for our brothers and sisters the good that we want for ourselves. We realize that as long as one of us is without, we are all without. Our collective effort will determine if we have anything to share, or everything to share (50% of our yearly net profits will be returned to our customers that year).

9. UNITY

We must actively engage in destroying the artificial barriers of race; and the political, religious, and fraternal differences which so foolishly divide and fragment humanity. We must come together as one people, for one purpose; freedom, justice, and equality of opportunity for all humanity.